Therapist Thoughts

WORD OF MOUTH

It is the oldest and quite frankly the best way to grow your practice.

I am sure you have heard of the comparisons with a popular movie. What makes you want to see a new flick? Is it the ads on TV? Maybe you see it on a poster in the theatre. For many it actually takes more than that. A recommendation, a promotion. One friend tells another friend who in turn tells their friends about this great movie. And now you find yourself REALLY wanting to see it.

One of the keys to a successful therapy practice is being congruent.

Does what you believe match with how you live, treat others (including your clients) and how you handle your life online? If they met you in person would they see you as they see you online? These are things that potential clients will pick up on. As clients become more aware of the options available to them for therapy, it is vital that you not only come across as someone who can help, but also someone who is real.

If for whatever reason, you don't wish to offer therapy outside your association boundaries, just make sure you use your location in the text of your blog and tag your post with the appropriate key words. For example, if you are a therapist in Washington D.C., and your association prefers that you not offer services outside of Washington D.C., use your State in the text of your post and include phrases such as "I am a Washington D.C. based therapist offering online psychotherapy via video counseling, from my computer to yours! If you are seeking therapy in Washington D.C. please contact me to set up an initial appointment, without ever having to leave the comfort of your own home."

You could offer an explanation of your licence agreement, for the clients who wish to seek your expertise, but live outside of Washington D.C.