| Therapist to Therapist with Norm Quantz |
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Unexpected Business Interruptions
There are times in every business when life throws a curve ball causing an interruption that interferes with your client bookings. A few weeks ago, we had a severe hail storm which hit our home office rather violently. Golf ball sized hail stones came crashing through the skylights coming right into the house. The reconstruction going on here now gave me the idea for this newsletter video topic.
A business interruption may come as a result of an accident or illness, economic difficulties or as in our present situation. In this video I offer some ideas and suggestions about how we can use some of this newly available time. There are options that will increase our effectiveness and maximize our efficient use of time so that we continue to move forward with our goals and plans.
With you in mind,
Norm
 Norm Quantz is a counseling therapist, and Cofounder and President of I.M.A.G.E. Inc. He has over 25 years of experience in private practice and as CEO of a multi-therapist practice.
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| From the Client's Perspective with Darlene Ouimet |
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Increasing your Accessibility as a Therapist
When economic times are tough, many people do not make their mental health a priority. They view therapy as a luxury. As a result of that mindset, you may see a drop in your bookings.
If you find yourself with less than a full appointment calendar, there are a few inexpensive things you can do to attract more clients. Marketing for therapists is often a touchy subject, however, there are ways that you can advertise your services professionally. Think about what you do from the client's perspective. What is the client looking for? Clients are mainly interested in what you can do for them. They want to be sold on your services. There are ways that you can provide that information even before they first contact you.
If you haven't looked into using the internet to market yourself and your practice, it makes sense to learn about this kind of marketing when you have openings in your schedule. There is a lot of free information on the web that you . . . Click here to continue reading.
To Your Success,
Darlene
 Darlene Ouimet is the Director of Client Relations for both IMAGEFaceToFace.com and Relationship-Makeover.com. She is trained as a personal coach and has an extensive history in training, networking and supporting individuals in their healing process. |
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| Practice Excellence with Neva Quantz |
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Management and Staffing (2-3)
Remember the bracketed (numbers) following each heading are merely suggestions for page lengths.
Organizational Structure (flow chart works good here)
How is the business structured?
(sole proprietorship, partnership, corporation)
Who has control? How does it operate?
Management Team
List the Management Team here
List their experience and credentials, training, etc
Formal Resumes or CV's may be added in the Appendices
Identify your: (with name, address, telephone number)
Accountant,
Lawyer,
Consultant,
Insurance broker,
Banker, etc.
Next month we will discuss the Regulatory Issues and the Risk Sections of a Business Plan.
Best Regards,
Neva
P.S. This is Part 9 in the Practice Excellence series. To review earlier articles start here.
"Excellence is never an accident: it is the result of high intention, sincere effort, intelligent direction, skillful execution and the vision to see obstacles as opportunities."
- Author Unknown
 Neva Quantz has served in upper management in two corporations and has co-established and directed four counseling centers. She currently is the Business Manager for Norm's private practice and Cofounder and Vice President of I.M.A.G.E. Inc.
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| Promotional Buzz with Tammy Morales |
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Share Your Expertise Through An Audio Podcast
Did you know that over 30% of us learn through auditory methods?
As I am sure you are aware, there are 3 general learning styles: Visual, Auditory and Kinesthetic.
Although each of us will have components of all 3 within us, we usually have one dominant or preferred learning style.
Auditory learning involves listening to the spoken word, from self or others and to sounds and noises. One of the easiest ways to reach someone with this dominant learning style is through a recorded audio.
Warmly,
Tammy
 Tammy Morales owns and operates an internet marketing business and a successful graphic arts company. She also is the Chief Operating Officer for I.M.A.G.E. Inc.
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News and Upcoming Events
Check out the new profile system on your account with
IMAGEFaceToFace and be sure to update your picture and profile
settings.
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FaceToFaceGlobal Tech Tips
with Rumilio Morales
Remember that while you are in "system settings" your guest(s) can not hear you speaking, so be sure to click on the "Handsfree" button once you come out of "system settings".
Together we Aspire
Together we Achieve,
Rumilio
Fill out the online form, click submit and someone will contact you within 48 hours to assist you.)
 Rumilio Morales is the Director of Tech Support for FaceToFace-Global.com. He has extensive telecommunications background and he also owns a home-based internet marketing business.
Your Online Presence
with James Friesen
Looking Good in Google
So you have spent a lot of time adding great content to your site, making it interesting by adding some interactive features, and even made it look good with some great graphic design. Are you ready to go?
Well maybe not quite. You need to make sure you are looking good for Google too. Your site needs to first and foremost meet the needs of your site visitors, but after you have accomplished that goal you need to make it attractive to Google as well. Over the next few months we'll be exploring some ways you can do that.
*September's Tip: Make Sure Every Page has an Engaging Page Description*
A "Page Description" is a piece of text that Google shows beneath the page Title on the SERPs (Search Engine Result Pages). Google allows around 140 characters in this display, so you have to be efficient with your descriptions.
That descriptive text can make all the difference between whether or not a potential visitor clicks on your site listing. Visitors will look at your page Title and then quickly scan the description below the title. If you can quickly summarize the content of the page it will show the visitor that they will likely find the content they are looking for on that page, and your visits should go up!
How do you make descriptions show up?
Well, if you use a content management system like Drupal, Joomla, or Wordpress these all give you a place to type in the page description, which automatically creates the code for you. Whatever system you use, it should be easy to add these important descriptions.
Next month: It's all in the Title
Cheers,
James
 James Friesen is the Director of Web Services for I.M.A.G.E. Inc. He is a web designer and developer and has his own business, Mango Tree Media. He also has extensive international and cross cultural experience.
About the Editor
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 Tracy Epp is the Director of Online Communications and
Editor-In-Chief for I.M.A.G.E. Inc. She brings significant experience in interpersonal relationships and community building. |
