Blog Entries

The Oldest And Most Effective Form Of Advertising Plus It Is Free

tammy@imagefacetoface.com — Tue, 02 Mar 2010 00:00:00 +0100

Do you know what is the most effective way to advertise and market your business?

WORD OF MOUTH

It is the oldest and quite frankly the best way to grow your practice.

I am sure you have heard of the comparisons with a popular movie. What makes you want to see a new flick? Is it the ads on TV? Maybe you see it on a poster in the theatre. For many it actually takes more than that. A recommendation, a promotion. One friend tells another friend who in turn tells their friends abou [...]

Get Connected

tammy@imagefacetoface.com — Mon, 01 Feb 2010 00:00:00 +0100

They say that in many cases it takes 7 instances of contact to convert a viewer to a buyer.

If that equation holds true for your therapy practice that means that potential clients need to interact, get to know or be introduced to you and your ideas at least 7 times before they would be willing to take that first step of setting up a consultation.

Sounds daunting, doesn’t it?

Well as we have discussed already on this blog, there are a number of ways to get your name out there, [...]

How You As A Therapist Can Create and Manage Your Twitter Account

tammy@imagefacetoface.com — Fri, 01 Jan 2010 00:00:00 +0100

As I mentioned last month, using twitter is a great way to reach a larger audience and give a glimpse of your personal side to potential clients. It is also a great way to network with others in your field.

This month, I want to focus on some of the details.

First of all you want to create an appealing ‘home’ page. You can choose to use one of the designs that comes with your account or I recommend that you check out many of the free services out there. Here is one with tons of [...]

EYAF Expo in Istanbul, Turkey

norm@relationship-makeover.com — Fri, 04 Dec 2009 00:00:00 +0100

I just finished speaking at the EYAF Expo in Istanbul, Turkey – from my Office. The Conference focused on Rehabilitation, Integration, Prevention and Care for the disabled.

Read more --> See my blog post on NormQuantz.com

On Being Congruent and Using Twitter

tammy@imagefacetoface.com — Tue, 01 Dec 2009 00:00:00 +0100

One of the keys to a successful therapy practice is being congruent.

Does what you believe match with how you live, treat others (including your clients) and how you handle your life online? If they met you in person would they see you as they see you online? These are things that potential clients will pick up on. As clients become more aware of the options available to them for therapy, it is vital that you not only come across as someone who can help, but also someone who is real [...]

What is Marketing?

tammy@imagefacetoface.com — Sun, 01 Nov 2009 00:00:00 +0100

You may be saying to yourself, I know I need to do some marketing, but I don't really know what it is.

So let's take the mystery out of it and put it simply.

"At a very basic level, marketing is about determining the value of your product or service and communicating that information to people who might buy your product or service." quoted from www.canadabusiness.ca

So now you may ask how do I do that?

Well I recommend that you start with your customer/cli [...]

How To Share Your Knowledge Using Video

tammy@imagefacetoface.com — Thu, 01 Oct 2009 00:00:00 +0100

As you know from my previous posts, I encourage you to share your expertise. It may be in the form of a traditional blog or a podcast. However, another way to get your message out there is through a video blog. Vlogs, as they are referred to on the internet, are increasingly popular, especially with the explosion of YouTube.

The great thing about your content is that you are adding to the health and well being of our society, versus some of the useless, meaningless information that [...]

Share Your Expertise Through An Audio Podcast

tammy@imagefacetoface.com — Tue, 01 Sep 2009 00:00:00 +0100

Did you know that over 30% of us learn through auditory methods?

As I am sure you are aware, there are 3 general learning styles: Visual, Auditory and Kinesthetic.

Although each of us will have components of all 3 within us, we usually have one dominant or preferred learning style.

Auditory learning involves listening to the spoken word, of self or others and to sounds and noises. One of the easiest ways to reach someone with this dominant learning style is through a re [...]

Do You Struggle With Finding The Balance In Your Therapy Practice?

tammy@imagefacetoface.com — Sat, 01 Aug 2009 00:00:00 +0100

Although making money at your practice is important, I suspect it is not your driving force. For most therapists the focus is on helping others and having impact. However, for some therapists and health professionals that focus has been to the detriment of the business success of running a private practice.

So how do you find the balance between helping others while having impact and making a living?

Although a very noble and worthy cause, it is difficult [...]

Just Get Going!

tammy@imagefacetoface.com — Mon, 29 Jun 2009 00:00:00 +0100

You may ask - what exactly does she mean by that?

Well what I mean is that sometimes we get so focused on getting our ducks all in a row that we forget to move forward.

So with summer here and the lure to procrastinate looming, I keep reminding myself to ‘just get going'.

You can start right now, by taking advantage of the slower summer months getting practiced using your online conference [...]

How to Move an Already Thriving Practice Online

tammy@imagefacetoface.com — Mon, 01 Jun 2009 00:00:00 +0100

You already have a thriving practice and your schedule is booked solid; so why would you consider offering your services online?

Some believe that starting an online practice is for those that are just starting out in the world of therapy. However, that couldn't be farther from the truth.

While at the Canadian Counselling Association National Conference, May 19-22, 2009, I talked with many new and experienced therapists. Many of those with established practices commented to us tha [...]

New Video Presentation ~ Online Therapy Practice

norm@relationship-makeover.com — Sat, 30 May 2009 00:00:00 +0100

I spent the week before last in Saskatoon Saskatchewan Canada at the Canadian Counselling Association 2009 Conference. The theme of the conference was "Changing Landscapes" and online counseling was one of the hot topics being discussed. I did a presentation while I was there called "Online Therapy for a Shrinking Changing Global Community." We recorded it so that I could post it online for those of you interested in this new way of delivering coun [...]

Announcing the Winners of Free 1 Year Membership to IMAGEFaceToFace

tammy@imagefacetoface.com — Fri, 22 May 2009 00:00:00 +0100

A huge thank you to the organizers of the Canadian Counseling Association conference in Saskatoon, Saskatchewan.

This was our first conference and what an amazing response. Our booth was humming at every break as therapists were excited to discover both the online global community we are all a part of here, but also the online solutions for their clients and their practice.

Look for a conference update in our June Newsletter and in Norm's blog.

Identifying Complexities in the New Field of Technology Assisted Counselling Therapy.

norm@relationship-makeover.com — Sun, 17 May 2009 00:00:00 +0100

There are a lot of questions from practicing therapists about the emerging field of online counseling. In the podcast audio interview "Identifying Complexities in the New Field of Technology Assisted Counselling Therapy", I interview therapist and researcher specializing in online counseling, Dr. Stephen Goss and we discuss many of the concerns that counseling therapists and mental health professionals have.

The podcast begins with a discussion the new terminolog [...]

Ethics ~ Counseling Online and the Importance of the Intake Session

norm@relationship-makeover.com — Wed, 13 May 2009 00:00:00 +0100

I just posted a new video on my video blog at http://www.normquantz.com/ . In this video I discuss the ethics of online counseling and the importance of the intake form or intake session.

With my distance therapy clients I use the same ethical guidelines that I use for my in office clients, making sure that I have emergency contact numbers and the necessary background information to ensure a successful and effective client therapist relationship. There are a fe [...]

Video Blogging with Norm Quantz

Darlene@emergingfrombroken.com — Tue, 12 May 2009 00:00:00 +0100

Things have been zooming along this past month here at Image Inc. Our team is getting ready to attend a conference in Saskatoon Saskatchewan put on by the Canadian Counseling Association. Norm Quantz is presenting there on the subject of online counseling. I will have to make sure that you get an update about the conference while we are there.

Speaking of Norm, have you had a chance to take a look at his video blog yet? http://normquantz.com [...]

As a Therapist or Coach, Get Your Brand Out There

tammy@imagefacetoface.com — Thu, 30 Apr 2009 00:00:00 +0100

Branding yourself is important. It allows for recognition by past and current clients, but it also gives consistency to those who are potential clients. The more times they see it the more it becomes something they can recall.

One way to keep your brand in front of your clients is to customize your conference room.

As you know, when you log into your FaceToFaceGlobal conference room a web page appears with the header graphic welcoming you to the conference room. We have that [...]

Quick Tip for Image Face to Face Members

Darlene@emergingfrombroken.com — Thu, 16 Apr 2009 00:00:00 +0100

Included with your membership is the video email feature that comes with the Face to Face Global technology. You will be able to access this feature within your video therapy conference room. You can make a video using that feature and post the link on your blog for a quick and easy "in person post" video option!

To Your Success,

Darlene Ouimet

Client Attraction within Your Jurisdiction

Darlene@emergingfrombroken.com — Fri, 10 Apr 2009 00:00:00 +0100

If for whatever reason, you don't wish to offer therapy outside your association boundaries, just make sure you use your location in the text of your blog and tag your post with the appropriate key words. For example, if you are a therapist in Washington D.C., and your association prefers that you not offer services outside of Washington D.C., use your State in the text of your post and include phrases such as "I am a Washington D.C. based therapist offering online psychotherapy v [...]

Tips for Using Your Blog at Image Face to Face

Darlene@emergingfrombroken.com — Tue, 07 Apr 2009 00:00:00 +0100

One of the things that you can do to maximize your online presence is blogging. Have you tried your blog in this site yet?

When I blog, I consider who I want to attract to my blog, and write according to that audience. What are they interested in? Take for instance this blog post I am writing right now. I am writing it to the membership in Image Face to Face, but in the future I want t [...]