Therapist Thoughts

Feb 01

2010

Get Connected

Posted by Tammy Morales in therapist practice, newsletter, Marketing

They say that in many cases it takes 7 instances of contact to convert a viewer to a buyer.

If that equation holds true for your therapy practice that means that potential clients need to interact, get to know or be introduced to you and your ideas at least 7 times before they would be willing to take that first step of setting up a consultation.

Sounds daunting, doesn’t it?

Well as we have discussed already on this blog, there are a number of ways to get your name out there, including a web page, blog, social media, etc. Another way I would challenge you to explore this month is creating a newsletter.

A newsletter is a simple way to communicate with your viewers that is more personal, but still highly professional.

Here are 3 quick tips to creating a monthly newsletter (yes only once a month is needed) that captures your audience.

Keep it short. 3 articles, max 300 words each (only takes about an 1.5 hour to produce)
Teach – don’t Sell
Be real

So you may be asking, what can I talk about?

Well I recommend taking some time to develop a template. For example, do you specialize in a certain area? Have one article teach about that subject. Another article touch on you and your personal experiences in the past month. For the 3rd article share what you see happening in your field or the world around you. Maybe share a story about connecting with other therapists, colleagues, or someone you admire.

Your newsletter should not be more than can fit on a letter sized sheet of paper when it is printed out (trust me this will happen). Be sure to include your contact information on each issue, as you will find your subscribers will share it with their friends.

I highly recommend this book “Your Million Dollar Network” by July Ono. She is a master at connecting with her network through her newsletter and walks you through step by step how to do it.

There are lots of email services that make it super easy to send out your newsletter every month and you can add a signup form to your website or blog in a few easy steps. You can also add contacts you receive from other methods like conferences and sharing business cards. I recommend and use AWeber for all my newsletter and email needs. They have a risk free trial and lots of helpful tutorials.

A newsletter is a great way to help others get to know you and to share your knowledge. I challenge you to start a monthly newsletter in 2010!

Warmly,
Tammy Morales

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Jan 01

2010

How You As A Therapist Can Create and Manage Your Twitter Account

Posted by Tammy Morales in twitter, time management, Therapist, social networking, facebook, congruent

As I mentioned last month, using twitter is a great way to reach a larger audience and give a glimpse of your personal side to potential clients. It is also a great way to network with others in your field.

This month, I want to focus on some of the details.

First of all you want to create an appealing ‘home’ page. You can choose to use one of the designs that comes with your account or I recommend that you check out many of the free services out there. Here is one with tons of background options www.twitterbackgrounds.com. Choose something that fits your personallity.

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