Therapist Thoughts

Branding yourself is important. It allows for recognition by past and current clients, but it also gives consistency to those who are potential clients. The more times they see it the more it becomes something they can recall.

 

One way to keep your brand in front of your clients is to customize your conference room.

As you know, when you log into your FaceToFaceGlobal conference room a web page appears with the header graphic welcoming you to the conference room. We have that page set up by default and you are always welcome to use it. However, you can change it.

 

Included with your membership is the video email feature that comes with the Face to Face Global technology. You will be able to access this feature within your video therapy conference room.  You can make a video using that feature and post the link on your blog for a quick and easy "in person post" video option!

To Your Success,

 

If for whatever reason, you don't wish to offer therapy outside your association boundaries, just make sure you use your location in the text of your blog and tag your post with the appropriate key words. For example, if you are a therapist in Washington D.C., and your association prefers that you not offer services outside of Washington D.C., use your State in the text of your post and include phrases such as "I am a Washington D.C. based therapist offering online psychotherapy via video counseling, from my computer to yours! If you are seeking therapy in Washington D.C. please contact me to set up an initial appointment, without ever having to leave the comfort of your own home."

You could offer an explanation of your licence agreement, for the clients who wish to seek your expertise, but live outside of Washington D.C.  

  One of the things that you can do to maximize your online presence is blogging.  Have you tried your blog in this site yet?

When I blog, I consider who I want to attract to my blog, and write according to that audience.  What are they interested in? Take for instance this blog post I am writing right now.  I am writing it to the membership in Image Face to Face, but in the future I want to attract prospective members so I will consider creative ways to do that. 

It is important that you think about what your readers want to know.  If you are blogging to attract clients, then consider what kinds of search terms they are typing into Google.  Did you know that terms like depression, marriage therapy, relationship help and key words describing every kind of mental disorder, number in the millions every month, are searched via search engines such as Google and Yahoo, every day? These key words are entered into search engines by prospective clients.