Therapist Thoughts

You may be saying to yourself, I know I need to do some marketing, but I don't really know what it is.

So let's take the mystery out of it and put it simply.

"At a very basic level, marketing is about determining the value of your product or service and communicating that information to people who might buy your product or service." quoted from www.canadabusiness.ca

So now you may ask how do I do that?

Well I recommend that you start with your customer/client in mind. Who are you targeting in your practice? Create a general profile of your client base. Do you specialize in a particular area of therapy?

Once you have a generic profile of your clientele, the next step is to determine how to attract more of that type of individual. Can you see a trend that many in your profile fit certain interests or lifestyle choices? Maybe they even fit a certain income level. Knowing this information will help you choose advertising methods that are geared at those target markets.

Don't try to be all things to all people, but keep your marketing very focused on the client base you want to attract. You will find that this is a better use of your advertising dollars.